“B Corps might turn out to be like civil rights for blacks or voting rights for women – eccentric, unpopular ideas that took hold and changed the world”.
– Esquire Magazine
Why B Corps Matter ~
Certified B Corporations are leading a global movement to redefine success in business.
By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.
We hope that you are inspired, not just by our vision, but by the movement’s ability to translate ideas into action.
B Corps create higher quality jobs and improve the quality of life in our communities. And, as the movement grows, it has become an increasingly powerful agent of change. We are passing laws. We are driving capital.
Government and the nonprofit sector are necessary but insufficient to address society’s greatest challenges. Business, the most powerful man-made force on the planet, must create value for society, not just shareholders. Systemic challenges require systemic solutions and the B Corp movement offers a concrete, market-based and scalable solution.
Over 1,000 businesses have already joined our community, encouraging all companies to compete not just to be the best in the world, but to be the best for the world. As a result of our collective success, individuals and communities will enjoy greater economic opportunity, society will address its most challenging environmental problems, and more people will find fulfillment by bringing their whole selves to work.
- Saving Capitalism from Itself: Inside the B Corp Revolution, by Esquire Magazine Contributor John H. Richardson (August, 2010);
- Saving Capitalism from Itself, Greener Pastures Edition, by Esquire Magazine Contributor John H. Richardson (August, 2010).